Articles liés à Advertising Confluence: Transitioning Marketing Communicatio...

Advertising Confluence: Transitioning Marketing Communications into Social Movements - Couverture rigide

Livre 3 sur 7: International Marketing and Management Research
 
9781137492241: Advertising Confluence: Transitioning Marketing Communications into Social Movements
Couverture rigide
ISBN 10 : 1137492244 ISBN 13 : 9781137492241
Editeur : Palgrave Pivot, 2014

Synopsis

Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

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À propos de l'auteur

Anne-Sophie Bacouel, International School of Saint-Germain-en-Laye, France Amit Arora, Savannah State University, USA. Anshu S. Arora, Savannah State University, USA. April C. Harris, Senior Healthcare Consultant, UCSD and Lucille Packard Children's Hospital, USA. Eric Billinger, US Air Force Georgia Air National Guard, USA. Grace Curry, Savannah State University, USA. Jamin Gordon, GEICO, USA. John Hudson, Microsoft Corporation, USA. Jun Wu, Savannah State University, USA. Leila Loussaief, ISC Paris Business School, France. Manon Rebufet, ISC Paris Business School, France. Reginald Leseane, Savannah State University, USA. Sabine Bacouel-Jentjens, ISC Paris Business School, France. Shalonda Bradford, Savannah State University, USA. Ulysses J. Brown, III, Savannah State University, USA. William Chasteen, DGCpartners LLC, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Pivot
Date d'édition
2014
Langue
anglais
ISBN 10 
1137492244
ISBN 13 
9781137492241
Reliure
Relié
Nombre de pages
138
Éditeur
Arora A., Bacouël-Jentjens S.
Coordonnées du fabricant
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