PR Today: The Authoritative Guide to Public Relations - Couverture souple

Morris, Trevor; Goldsworthy, Simon

 
9781137495686: PR Today: The Authoritative Guide to Public Relations
Couverture souple
ISBN 10 : 1137495685 ISBN 13 : 9781137495686
Editeur : Red Globe Press, 2015

Synopsis

This new and fully-updated second edition of this acclaimed textbook offers a guide to public relations, spanning all aspects of PR work, including fashion, event management, crisis communications, politics, celebrity PR and corporate communications, and takes account of the rapid change in the PR industry. It It combines essential practical guidance with a thought-provoking analysis of this exciting but enigmatic industry, its ethical dilemmas and the role it plays in the contemporary world-not least its controversial but crucial relationship with the media.

PR Today offers a fresh, lively and realistic perspective on its subject, based on the authors' rare combination of international top-level experience, insider knowledge and years of teaching and writing about PR. It will be invaluable for students taking public relations at undergraduate and postgraduate levels and essential reading for those seeking to start a career in this dynamic, fast-growing profession.

New to this Edition:
- Content has been fully updated throughout to ensure up-to-date overview of the topics at hand
- Interviews with leading figures in PR and beyond
- A thoroughly revised and expanded chapter on digital PR

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/pr-today-2e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Trevor Morris is a Fellow of the Public Relations Consultants Association and holds the 'Mark Mellor Award for Outstanding Contribution to the PR Industry'.

Simon Goldsworthy is leader of the new MA in Advertising and Public Relations at the University of Richmond's Kensington Campus, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2015
Langue
anglais
ISBN 10 
1137495685
ISBN 13 
9781137495686
Reliure
Broché
Numéro d'édition
2
Nombre de pages
320
Coordonnées du fabricant
non disponible
Personne responsable
Buchpark GmbH
gpsr@buchpark.de

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