Competing Against Multinationals in Emerging Markets: Case Studies of Smes in the Manufacturing Sector - Couverture rigide

Williams, D.

Couverture rigide

ISBN 10 : 1137500301 ISBN 13 : 9781137500304

Editeur : Palgrave Pivot, 2014

Synopsis

Competing against Multinationals in Emerging Markets provides a comprehensive set of lessons which successful small firms have adopted in order to survive and prosper in an increasingly hostile competitive manufacturing sector where large firms are mostly dominant.

A propos du livre

À propos de l?auteur

Densil A. Williams is Professor of International Business and Executive Director of the Mona School of Business and Management at University of the West Indies, Jamaica.

Détails de l'édition

• Éditeur: Palgrave Pivot
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1137500301
• ISBN 13: 9781137500304
• Reliure: Relié
• Nombre de pages: 146
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne