Values-Based Innovation Management: Innovating by What We Care About - Couverture souple

Breuer, Henning

 
9781137516619: Values-Based Innovation Management: Innovating by What We Care About
Couverture souple
ISBN 10 : 1137516615 ISBN 13 : 9781137516619
Editeur : Red Globe Press, 2016

Synopsis

Co-authored by two leading experts in the field, this unique and forward thinking new core textbook shows how innovation in processes, products, services, business models and networks may be managed by what we care about. The book combines theoretical insights with a strong practical element, featuring a wealth of case studies and tools to help innovators solve societal problems and realise their ideals. Readers are be encouraged to explore not only sustainability-orientation and values of privacy or safety, but also their own unique values as relevant drivers for change within and across organisations. Accompanied by a strong pedagogical framework, the book begins by reviewing the field of innovation management before going on to discuss innovation in processes, products and services, and finally providing the student with the methods and tools for implementing change.

This textbook is the ideal companion for advanced undergraduate or postgraduate students studying innovation management or entrepreneurship. The book also provides an invaluable resource for entrepreneurs, innovation managers and consultants.

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/values-based-innovation-management. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Henning Breuer is founder of UXBerlin - Innovation Consulting and Professor for Business and Media Psychology at the University of Applied Sciences for Media, Communication and Business in Berlin, Germany.

Florian Lüdeke-Freund is a Senior Research Associate at the University of Hamburg, Germany.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Red Globe Press
Date d'édition
2016
Langue
anglais
ISBN 10 
1137516615
ISBN 13 
9781137516619
Reliure
Broché
Numéro d'édition
1
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
non disponible