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Synopsis
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems:
- All customers differ
- All customers change
- All competitors react
- All resources are limited.
Structured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing problems while integrating data analytics into the decision-making process.
Authored by world-leading experts in marketing strategy, Marketing Strategy: First Principles and Data Analytics is the ideal companion for undergraduate, MBA and Executive MBA students of marketing, and practicing executives looking to bring a more systematic approach to their firms' marketing strategy efforts.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos des auteurs
Robert W. Palmatier is Professor of Marketing, and John C. Narver Chair of Business Administration at the University of Washington, USA.
Shrihari Sridhar is Professor of Marketing, holder of the Joe Foster '56 Chair in Business Leadership, and Research Director of the Sales Leadership Institute at Texas A&M University.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Marketing Strategy: Based on First Principles and Data Analytics
Edité par
Palgrave, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
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Marketing Strategy: Based on First Principles and Data Analytics
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Springer, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
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Marketing Strategy : Based on First Principles and Data Analytics
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Bloomsbury Publishing Plc, 2017
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Marketing Strategy : Based on First Principles and Data Analytics
Edité par
Bloomsbury Publishing Plc, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Marketing Strategy: Based on First Principles and Data Analytics
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Palgrave Macmillan 01/03/2017, 2017
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ISBN 13 : 9781137526236
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Marketing Strategy: Based on First Principles and Data Analytics
Edité par
Palgrave Macmillan, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
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Paperback
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Marketing Strategy: Based on First Principles and Data Analytics
Edité par
Palgrave, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
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Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Marketing Strategy: Based on First Principles and Data Analytics
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Palgrave, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
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Marketing Strategy : Based on First Principles and Data Analytics
Edité par
Springer, 2017
ISBN 10 : 1137526238
ISBN 13 : 9781137526236
Ancien ou d'occasion
Couverture souple
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