Media Writing: A Practical Introduction - Couverture souple

Batty, Dr. Craig; Cain, Sandra

Couverture souple

ISBN 10 : 1137529547 ISBN 13 : 9781137529541

Editeur : Bloomsbury Academic, 2016

Synopsis

Now updated in a second edition, this highly accessible and practical guide to media writing brings together a range of different professional contexts, enabling students to develop a solid understanding of the practices that will enable them to excel in any media writing field today. In chapters spanning print, online and broadcast news, magazines, public relations, advertising and screenwriting, Batty and Cain outline the key theories, concepts and tools for writing in each context, exploring their distinctive styles and practices and also identifying their shared ideas and principles. Packed with exercises, case studies and career guidance, this lively resource encourages students to engage with each form and hone transferable skills.

This insightful text is essential reading for students of journalism, creative writing, media studies and communication studies.

A propos du livre

À propos des auteurs

Professor Craig Batty is Head of Creative Writing at the University of Technology Sydney, Australia.

SANDRA CAIN is a Senior Lecturer in Public Relations, Communication and Writing at Southampton Solent University, UK.

Détails de l'édition

• Éditeur: Bloomsbury Academic
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1137529547
• ISBN 13: 9781137529541
• Reliure: Broché
• Numéro d'édition: 2
• Nombre de pages: 296
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible