Extending the Business Network Approach: New Territories, New Technologies, New Terms - Couverture rigide

Couverture rigide

ISBN 10 : 1137537639 ISBN 13 : 9781137537638

Editeur : Palgrave Macmillan, 2016

Synopsis

Papers based on the proceedings of the Symposium on Extending the Business Network Approach, which was held in Uppsala in 2013.

A propos du livre

À propos de l?auteur

Peter Thilenius is Professor of Business Studies at Uppsala University, Sweden. His research interests include business relationships in various fields of marketing and international business, and his recent projects have focused upon the impact of information technology on an industrial setting, and the internationalisation of banks.

Cecilia Pahlberg is Professor of Business Studies at Uppsala University, Sweden where she conducts research within international business and marketing. Her current research focuses on the impact of socio-political actors on multinationals in emerging markets, competition and cooperation in business relationships, the development of IB, and the business network approach as a scientific field.

Virpi Havila is Professor of Business Studies at Uppsala University, Sweden. Her research interests include mergers and acquisitions, management of project ending, and ending/reactivating business-to-business relationships. She has published in journals that include Industrial Marketing Management, International Marketing Review, Journal of Management Studies, and Journal of Strategic Marketing.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1137537639
• ISBN 13: 9781137537638
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 404
• Éditeur: Thilenius Peter, Pahlberg Cecilia, Havila Virpi
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne