Communication in Organizational Environments: Functions, Determinants and Areas of Influence - Couverture rigide

Rogala, Anna; Bialowas, Sylwester

Couverture rigide

ISBN 10 : 1137547014 ISBN 13 : 9781137547019

Editeur : Palgrave Macmillan, 2016

Synopsis

Chapter 1 - Theory of communication: evolution, approaches, models.- Chapter 2 - Internal communication in an organization.- Chapter 3 - Functions and objectives of internal communication.- Chapter 4 - Communication behaviours in an organization.- Chapter 5 - Determinants of internal communication effectiveness.- Chapter 6 - Internal and external communication - in search of coherence.

A propos du livre

À propos de l?auteur

Anna Rogala is an assistant professor in the Department of Marketing Strategies at the Poznan University of Economics, Poland. She specializes in corporate communications, brand management and corporate image, and is currently engaged in consulting and training companies in these areas. Anna is also a member of the Polish Scientific Society of Marketing, and Eurasia Business and Economic Society.

Sylwester Bialowas is an assistant professor in the Department of Marketing Research and Services at the Poznan University of Economics, Poland. His research interests include Consumer Behaviour and Market Research.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1137547014
• ISBN 13: 9781137547019
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 279
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne