The Language of Cosmetics Advertising - Couverture rigide

Ringrow, Helen

Couverture rigide

ISBN 10 : 1137557974 ISBN 13 : 9781137557971

Editeur : Palgrave Pivot, 2016

Synopsis

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems' flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.

A propos du livre

À propos de l?auteur

Helen Ringrow is Senior Lecturer in Communication Studies and Applied Linguistics at the University of Portsmouth, UK. Prior to this, she completed her PhD in Linguistics at Queen's University Belfast, Northern Ireland, where she also contributed to undergraduate teaching on language and power.

Détails de l'édition

• Éditeur: Palgrave Pivot
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1137557974
• ISBN 13: 9781137557971
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 131
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne