Making Innovation Last: Sustainable Strategies for Long Term Growth - Couverture rigide

Hubert Gatignon; David Gotteland; Christophe Haon

 
9781137572639: Making Innovation Last: Sustainable Strategies for Long Term Growth
Couverture rigide
ISBN 10 : 1137572639 ISBN 13 : 9781137572639
Editeur : Palgrave Macmillan, 2015

Synopsis

Making Innovation Last considers the long term success of a firm. Authored by a trio of top international scholars who present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are likely to encourage sustainable innovation, as well as what a culture of innovation should look like.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Hubert Gatignon is the Claude Janssen Chaired Professor of Business Administration at INSEAD. His research interests involve the marketing of innovations, marketing strategy and statistical analysis of management data. ISI web of knowledge identifies Hubert Gatignon as a Highly Cited Researcher and he is the recipient of the 2014 EMAC Distinguished Marketing Scholar Award. Dr. Gatignon is an Associate Editor of JMR and he serves on the editorial boards of several leading marketing journals.


David Gotteland is Professor of Marketing at Grenoble Ecole de Management, France and has been visiting Scholar at INSEAD. His research interests include innovation strategies and the strategic orientation of firms. He has served as both the Head of and the Scientific Advisor of the Marketing Department at Grenoble Ecole de Management.


Christophe Haon is Professor of Marketing at Grenoble Ecole de Management, France. He is interested in marketing strategy and especially in new product and service development. He is currently the Scientific Advisor of the Marketing Department and the Leader of the Marketing Research Team at Grenoble Ecole de Management.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2015
Langue
anglais
ISBN 10 
1137572639
ISBN 13 
9781137572639
Reliure
Relié
Numéro d'édition
1
Nombre de pages
475
Coordonnées du fabricant
Koei Tecmo
https://plaion.com/

Embracer Platz 1
H�fen
6604
Autriche

Autres éditions populaires du même titre

9781349565436: Making Innovation Last: Volume 2: Sustainable Strategies for Long Term Growth

Edition présentée

ISBN 10 :  1349565431 ISBN 13 :  9781349565436
Couverture souple