SMEs in an Era of Globalization: International Business and Market Strategies - Couverture rigide

Bijaoui, Ilan

 
9781137575708: SMEs in an Era of Globalization: International Business and Market Strategies
Couverture rigide
ISBN 10 : 1137575700 ISBN 13 : 9781137575708
Editeur : Palgrave Macmillan, 2016

Synopsis

This book identifies the driving forces behind globalization and proposes innovative ways for small and medium-enterprises (SMEs) to confront them. More than ever, sustainable competitive advantage requires SMEs to continually adapt their strategy and confront new and current competition in the international market. SMEs working with multinational companies could also benefit from winning strategies based on a sensible analysis of rational and irrational phenomena at the micro- and macro-economic levels.
This book uses different models developed and established through international business experiences to determine the relevant strategy in the global market. It illustrates each model through real, successful case studies of globalization of factor, efficiency, and innovation-driven SMEs. It will benefit scholars of entrepreneurship, international business, regional development as well as managers, governmental institutions, and regional development, and consultants to SMEs.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Ilan Bijaoui is Senior Lecturer in the School of Business Management at Bar-Ilan University, Israel, teaching courses across marketing, international business, and innovation strategy. He serves as lecturer and consultant for international organization and the Israeli Ministries of Economics, Agriculture, and Foreign Affairs. He has written numerous articles in top business and economic journals and is the author of The Economic Reconciliation Process and The Open Incubator Model (Palgrave Macmillan).

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Palgrave Macmillan
Date d'édition
2016
Langue
anglais
ISBN 10 
1137575700
ISBN 13 
9781137575708
Reliure
Relié
Numéro d'édition
1
Nombre de pages
147
Coordonnées du fabricant
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Poststr. 9
Darmstadt
64293
Allemagne

Autres éditions populaires du même titre

9781349954087: SMEs in an Era of Globalization: International Business and Market Strategies

Edition présentée

ISBN 10 :  134995408X ISBN 13 :  9781349954087
Editeur : Palgrave Pivot, 2018
Couverture souple