Understanding Enterprise: Entrepreneurs and Small Business - Couverture souple

Bridge, Simon

Couverture souple

ISBN 10 : 1137584548 ISBN 13 : 9781137584540

Editeur : Red Globe Press, 2017

Synopsis

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly perceptive approach to understanding and applying theory. It offers a critical introduction to enterprise in its broadest context, with particular emphasis on its application to entrepreneurs and small business. Divided into three parts, the course examines traditional approaches, new perspectives on the subject, and the success-or otherwise-of government policy.

Written by leading experts with a combined wealth of research, teaching and consulting experience, this textbook will be an essential companion for undergraduate and postgraduate students of enterprise and small business. Policy makers and practitioners will also benefit from this comprehensive guide.

New to this Edition:
- Extensively revised to take into account the latest thinking and research, with updated content and examples throughout
- Updated coverage of the impact and failings of comparative government policies
- Enhanced pedagogical features to engage students and enliven their learning experience

Accompanying online resources for this title can be found at bloomsburyonlineresources.com/understanding-enterprise. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

A propos du livre

À propos des auteurs

SIMON BRIDGE is the Proprietor of Simon Bridge and Associates. He is also a visiting Professor at the University of Ulster's Northern Ireland Centre for Entrepreneurship (NICENT), UK.

KEN O'NEILL is Professor of Enterprise and Small Business Development at the University of Ulster's Business School, UK.

Détails de l'édition

• Éditeur: Red Globe Press
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1137584548
• ISBN 13: 9781137584540
• Reliure: Broché
• Numéro d'édition: 5
• Nombre de pages: 384
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible