Front Line Public Diplomacy: How US Embassies Communicate with Foreign Publics - Couverture souple

Rugh, W.

Couverture souple

ISBN 10 : 113758937X ISBN 13 : 9781137589378

Editeur : Palgrave Macmillan, 2014

Synopsis

This book presents the first-ever close and up-to-date look at how American diplomats working at our embassies abroad communicate with foreign audiences to explain US foreign policy and American culture and society. Projecting an American voice abroad has become more difficult in the twenty-first century, as terrorists and others hostile to America use modern communication means to criticize us, and as new communication tools have greatly expanded the worldwide discussion of issues important to us, so that terrorists and others hostile to us have added negative voices to the global dialogue. It analyzes the communication tools our public diplomacy professionals use, and how they employ interpersonal and language skills to engage our critics. It shows how they overcome obstacles erected by unfriendly governments, and explains that diplomats do not simply to reiterate set policy formulations but engage a variety of people from different cultures in a creative ways to increase their understanding of America.

A propos du livre

À propos de l?auteur

William A. Rugh was a Foreign Service Officer for 31 years and served twice as US ambassador. He holds a PhD and has taught public diplomacy at the Fletcher School. He is the author of books and articles on public diplomacy and US foreign policy.

Détails de l'édition

• Éditeur: Palgrave Macmillan
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 113758937X
• ISBN 13: 9781137589378
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 292
• Coordonnées du fabricant: Springer Nature Customer Service Center GmbH; ProductSafety@springernature.com; ; Europaplatz 3,69115 Heidelberg, Germany; Heidelberg; 69115; Allemagne