International Business Handbook (RLE International Business) - Couverture souple

Couverture souple

ISBN 10 : 1138007889 ISBN 13 : 9781138007888

Editeur : Routledge, 2014

Synopsis

The focus of the book is understanding international influences that affect international business, and relevant aspects of the world environment. These aspects are economic, physical, sociocultural, political, legal and technological and include the cultures of foreign business organizations. Each chapter is written by an expert in the field who has been involved in international business in that area. The purpose of each chapter is to enable effective performance in the international business arena. An integrated system view of the country or region and how managers can obtain success in that area is provided. Global in its coverage this book provides information on global trends, different regions and their consumer cultures and business customs, as well as methods of entry and global strategies.

A propos du livre

À propos de l?auteur

V.H.Kirpalani

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2014
• Langue: anglais
• ISBN 10: 1138007889
• ISBN 13: 9781138007888
• Reliure: Broché
• Nombre de pages: 688
• Éditeur: Kirpalani V
• Coordonnées du fabricant: BOOKS etc..; cs@booksetc.co.uk; ; BOOKS etc.; Aldershot; Royaume-Uni
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne