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Afficher les exemplaires de cette édition ISBNIntroducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contemporary teaching and research contexts to demonstrate the growing importance of English within international business communication.
Covering both spoken and written aspects of Business English, this book:
Written by two leading researchers and teachers, Introducing Business English is a must-read for advanced undergraduate and postgraduate students studying Business English, Business English as a Lingua Franca, and English for Specific Business Purposes.
Catherine Nickerson is a Professor in the College of Business at Zayed University in the United Arab Emirates. Her research focuses on business English and the use of English as a lingua franca in business contexts.
Brigitte Planken is an Associate Professor at the Department of Communication and Information Studies and a researcher at the Centre for Language Studies, Radboud University Nijmegen, The Netherlands. She has published widely on business English, language policy in organizations and corporate communication.
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Description du livre Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Introducing Business English provides a comprehensive overview of this topic, situating the concepts of Business English and English for Specific Business Purposes within the wider field of English for Special Purposes. This book draws on contem. N° de réf. du vendeur 31724488