Making a Difference in Marketing - Couverture rigide

Cahill, Jonathan

 
9781138036857: Making a Difference in Marketing
Couverture rigide
ISBN 10 : 1138036854 ISBN 13 : 9781138036857
Editeur : Routledge, 2017

Synopsis

Establishing a difference is the lynchpin of marketing. It can be achievedin many ways, often not overtly competitive. The results are often both magical and powerful, such as changing the price of a little regarded fish from £0.05 a kilo to £1.00 at little expense. But, as with many other areas which have great value, this potency has resulted in marketing sometimes being shrouded in complexity. This book hopes to cut through these complexities and emphasise the pivotal nature of differentiation, based on the many cases histories cited and the advances in the related fields referred to, particularly the work of psychologists such as Daniel Kahneman.

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À propos de l?auteur

Jonathan Cahill has had extensive experience in advertising, research and marketing and successfully developed and marketed his own brand. He has previously written Igniting the Brand: Strategies which shot Brands to Success and Marketing Rethink: Reassessing the Roots, Practice and Diversions of Marketing. Jonathan provides consultancy through his company Z Limited, as well as writing articles which have been published in the UK and Australia on the marketing of wine. He is currently a lecturer in Marketing at the Westminster Business School.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
1138036854
ISBN 13 
9781138036857
Reliure
Relié
Nombre de pages
102
Coordonnées du fabricant
non disponible
Personne responsable
non disponible