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Strategic Writing: Multimedia Writing for Public Relations, Advertising and More - Couverture souple

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

 
9781138037120: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
Couverture souple
ISBN 10 : 1138037125 ISBN 13 : 9781138037120
Editeur : Routledge, 2018

Synopsis

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

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À propos de l'auteur

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric. David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history. Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the health care field. Though now retired, she also taught at the university-level and served as communications coordinator for a school district.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138037125
ISBN 13 
9781138037120
Reliure
Broché
Numéro d'édition
4
Nombre de pages
356
Coordonnées du fabricant
non disponible
Personne responsable
non disponible