Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project - Couverture rigide

Midler, Christophe; Jullien, Bernard; Lung, Yannick

9781138037205: Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project

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ISBN 10 : 1138037206 ISBN 13 : 9781138037205

Editeur : CRC Press, 2017

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The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-level automobile market in India and other emerging markets. The book significantly deepens and extends the knowledge of disruptive and reverse innovation, as well as of strategic alliance management. The book keeps the reader captive and is a must read for all who have an interest in innovation.

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� propos de l?auteur

Christophe Midler, Bernard Jullien, Yannick Lung

Les informations fournies dans la section � A propos du livre � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: CRC Press
Date d'�dition: 2017
Langue: anglais
ISBN 10: 1138037206
ISBN 13: 9781138037205
Reliure: Reli�
Nombre de pages: 178
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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Midler, C: Rethinking Innovation and Design for Emerging Mar

Christophe Midler|Bernard Jullien|Yannick Lung

Edit� par CRC Press, 2017

ISBN 10 : 1138037206 ISBN 13 : 9781138037205

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Gebunden. Etat : New. Christophe Midler, Bernard Jullien, Yannick LungThe authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of wha. N� de r�f. du vendeur 595369192

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