Articles liés à Public Relations in Hyper-Globalization: Essential...

Public Relations in Hyper-Globalization: Essential Relationship Management - A Japan Perspective - Couverture rigide

Inoue, Takashi

 
9781138054950: Public Relations in Hyper-Globalization: Essential Relationship Management - A Japan Perspective
Couverture rigide
ISBN 10 : 113805495X ISBN 13 : 9781138054950
Editeur : Routledge, 2018

Synopsis

Public relations is the essential skill top leaders need to inspire and motivate globalized stakeholders, survive crisis, and take advantage of rapid technological and social change in today's hyper-globalization. Embedding this book's ethics based "self-correction model" assures governance to navigate a rapidly changing global environment.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Takashi Inoue is CEO of Inoue Public Relations and Visiting Professor at Kyoto University's Graduate School of Management, Akita International University, and Communication University of China. He has over 45 years in public relations, and has published three PR books. He has presented numerous speeches on public relations, and is also creator of the "PR Life-Cycle" and "PR Self-Correction" models.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
113805495X
ISBN 13 
9781138054950
Reliure
Relié
Nombre de pages
306
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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