Visual Public Relations: Strategic Communication Beyond Text - Couverture rigide

Livre 22 sur 43: Routledge New Directions in PR & Communication Research
 
9781138064669: Visual Public Relations: Strategic Communication Beyond Text
Couverture rigide
ISBN 10 : 1138064661 ISBN 13 : 9781138064669
Editeur : Routledge, 2018

Synopsis

This book brings together a broad, diverse range of radical approaches to PR focussing on the increasingly vital role that visual, sensory and physical elements play in shaping communication. Engaging with critical and cultural theories, it outlines how non-textual forces play a central role in how PR works and explores the future of strategic communication within a multi-sensory environment. With international contributions drawn from PR, visual culture, communication, design and cultural theory, it will be of great interest to scholars and advanced students of PR and strategic communication, as well as cultural, media and critical studies.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Simon Collister is a doctoral researcher in Royal Holloway, University of London's New Political Communication Unit in the UK. He has published journal articles and contributed to edited collections on algorithmic public relations, innovative digital research methods and technology's impact on communication and news media. He is co-editor of Debates for a Digital Age: The Good, the Bad and the Ugly of our Online World (2015).

Sarah Roberts-Bowman, Ph.D. is a senior lecturer at Northumbria University, UK and formerly ran the MA Public Relations at the London College of Communication, University of the Arts, London, UK. Prior to entering academia, Sarah had 20 years' experience in PR practice holding senior roles in the public, private and not-for-profit sectors and has worked regionally, nationally and at a pan-European level.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138064661
ISBN 13 
9781138064669
Reliure
Relié
Nombre de pages
218
Éditeur
Collister Simon, Roberts-Bowman Sarah
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Friedensallee 273
Hamburg
22763
Allemagne

Autres éditions populaires du même titre

9780367666897: Visual Public Relations: Strategic Communication Beyond Text

Edition présentée

ISBN 10 :  0367666898 ISBN 13 :  9780367666897
Editeur : Routledge, 2020
Couverture souple