Qualitative Research Methods in Consumer Psychology - Couverture souple

Couverture souple

ISBN 10 : 1138085901 ISBN 13 : 9781138085909

Editeur : Psychology Pre, 2017

Synopsis

This volume presents readers with theoretical and applied approaches to using qualitative research methods in ethnographic studies looking at consumer behavior. It brings together an international group of leading scholars in the field of consumer research, with educational and professional backgrounds in marketing, advertising, business, education, therapy and health. Researchers, teaching faculty, and students in the field of consumer and social psychology will benefit from the applied examples of qualitative and ethnographic consumer research this volume presents.

A propos du livre

À propos de l?auteur

Paul M.W. Hackett is a Professor of Ethnography and Consumer Behavior at Emerson College, USA and a visiting academic in the Philosophy Department at the University of Oxford, UK. His books include Facet Theory and the Mapping Sentence: Evolving Philosophy, Use and Application, Fine Art and Perceptual Neuroscience: Field of Vision and the Painted Grid, and Conservation and the Consumer: Understanding Environmental Concern. His research and writing has appeared in Psychometrika; International Review of Retail, Distribution, and Consumer Research; Environment and Behavior; the British Journal of Management; Multivariate Behavior Research; and other prestigious journals. He is a Chartered Psychologist in the UK.

Détails de l'édition

• Éditeur: Psychology Pre
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138085901
• ISBN 13: 9781138085909
• Reliure: Broché
• Nombre de pages: 352
• Éditeur: Paul Hackett
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne