The Patterns of Symbolic Communication - Couverture rigide

Yan, Sui

Couverture rigide

ISBN 10 : 113809952X ISBN 13 : 9781138099524

Editeur : Routledge, 2017

Synopsis

With the classic semiotician Roland Barthes' ground-breaking research of semiotics, symbols are liberated from linguistics and extended to media research, which makes semiotics increasingly important especially in the present-day world dominated by new media.

In this book, the author offers an in-depth critique of the key theorizations of classic semiotics and clarifies some esoteric terminologies such as connotateur, isology, the metalanguage mechanism, the naturalization mechanism, etc. More importantly, combining semiotics with communication studies, the author proposes a number of innovative ideas, such as the leveraging communication, the collaborative communication, the rich variety of signifiers, etc. Besides, this book adds a practical dimension to semiotics studies by investigating diverse patterns of symbolic communication in the real world practices. It will help readers gain insights into the complexity of our life and society which depend on symbols for exchange and communication.

This book will appeal to scholars and students of semiotics and communication. Readers who are interested in symbolic communication will also benefit from it.

A propos du livre

À propos de l'auteur

Sui Yan is a professor of School of Journalism and Communication, Communication University of China. His main research fields include semiotic theories of communication, Internet communication and media culture

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 113809952X
• ISBN 13: 9781138099524
• Reliure: Relié
• Nombre de pages: 152
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible