Articles liés à Public Relations Planning

Public Relations Planning - Couverture souple

Vieira, Jr. Edward T.

 
9781138105171: Public Relations Planning
Couverture souple
ISBN 10 : 1138105171 ISBN 13 : 9781138105171
Editeur : Routledge, 2018

Synopsis

Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the author brings years of practical experience to the project, helping students see how it all fits together in reality.

The book goes beyond an introductory discussion of the theory of PR planning, incorporating material from cutting-edge research in the field. A discussion of the psychological aspects of communication, material on in-house/employee communication, as well as a chapter dedicated to discussing how social media strategies fit into a PR campaign, give students a real edge when it comes to executing an effective campaign.

Plenty of global examples and a companion website featuring PowerPoint slides, a test bank, and answer key for end-of-chapter questions round out this excellent resource for students of public relations and corporate communication.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Business at Simmons University, USA.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138105171
ISBN 13 
9781138105171
Reliure
Broché
Nombre de pages
556
Coordonnées du fabricant
non disponible
Personne responsable
non disponible