New Channels of Music Distribution: A Complete Guide to Music Distribution, Music Business, Promotions, and Selling Music - Couverture rigide

Brae, C. Michael

 
9781138124196: New Channels of Music Distribution: A Complete Guide to Music Distribution, Music Business, Promotions, and Selling Music
Couverture rigide
ISBN 10 : 1138124192 ISBN 13 : 9781138124196
Editeur : Routledge, 2017

Synopsis

With an example-driven, hands-on approach, New Channels of Music Distribution offers a practical, comprehensive study of the music industry's evolving distribution system. While paying careful attention to the variables that impact success, C. Michael Brae examines the functionality and components of music distribution, as well as the music industry as a whole.

This book is a one-stop guide and resource for all musicians, performers, songwriters, and label owners in understanding all the elements and efficiency of music distribution. Through its hands-on exploration of the music business, this book provides insightful strategies for executing marketing, radio, retail campaigns, and much more.
Here you will find:
* Specific DIY methods and strategies for distributing music throughout every platform possible
* Case studies and discussions highlighting wholesale and retail markups, pricing strategies, major chains, rack jobbers, one-stops, mom and pop stores, and other retail outlets
* Tips on how to incorporate retail distribution networks supporting Soundscan and employ marketing techniques using cutting-edge web technology
* Distribution methods and promotion tactics to help you increase an effective "sell-through" on your music

An accompanying website (www.routledge.com/cw/brae) features examples of distribution, licensing, and co-publishing agreements, sample Midem charts, sample proposals, quiz questions, web links and key terms.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

C. Michael Brae is founder, CEO and chairman of Hitman Records, Inc. He has taught business courses at University of California Los Angeles, San Francisco State University, University of the Pacific, Dominican University of California, and LA Film School. He has also conducted music business seminars at SAE.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2017
Langue
anglais
ISBN 10 
1138124192
ISBN 13 
9781138124196
Reliure
Relié
Nombre de pages
176
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9781138124189: New Channels of Music Distribution

Edition présentée

ISBN 10 :  1138124184 ISBN 13 :  9781138124189
Editeur : Routledge, 2017
Couverture souple