Retail Marketing - Couverture rigide

Quix, Frank; Rob, Van Der Kind

Couverture rigide

ISBN 10 : 1138141232 ISBN 13 : 9781138141230

Editeur : Routledge, 2016

Synopsis

In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.

Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.

Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.

A propos du livre

À propos de l'auteur

Frank Quix is Managing Director of Q&A Research and consultancy, the Netherlands

Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138141232
• ISBN 13: 9781138141230
• Reliure: Relié
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible