Franchising Hospitality Services - Couverture rigide

Couverture rigide

ISBN 10 : 1138148733 ISBN 13 : 9781138148734

Editeur : Routledge, 2016

Synopsis

'Franchising in the Hospitality Industry' provides an overview of the issues, debates and challenges associated with business franchising. In two parts, this text firstly looks at the issues from both an academic and practitioner perspective. The second part looks more closely at service sector groups in the hospitality industry, such as hotels, leisure and catering using national and international examples and illustrations. These demonstrate how the theories and debates discussed in the first part, are tackled in real life situations. Examples used are from well known companies such as McDonalds, Baskin Robbins, Burger King, Choice Hotels, Holiday Inn, Domino Pizza, Pierre Victoire amongst others.

A propos du livre

À propos de l'auteur

Conrad Lashley, Alison Morrison

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2016
• Langue: anglais
• ISBN 10: 1138148733
• ISBN 13: 9781138148734
• Reliure: Relié
• Nombre de pages: 296
• Éditeur: Lashley Conrad, Morrison Alison
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible