International Retail Marketing - Couverture rigide

Moore, Christopher; Bruce, Margaret; Birtwistle, Grete

Couverture rigide

ISBN 10 : 1138171085 ISBN 13 : 9781138171084

Editeur : Routledge, 2015

Synopsis

International Retail Marketing combines a broad thematic overview of the key issues concerning international retail marketing with a series of incisive cases and examples of industry practice from markedly different sectors as fashion, food and healthcare. The authors provide an accessible and wide-ranging outline of the fundamentals of the subject, such as trends in retail marketing, strategy and logistics, and buying and merchandise management within an international perspective. Contributions from Europe, North America and Asia show the dynamics affecting international retailing through a variety of case. Key discussion points are highlighted throughout the text, giving a hands-on focus.

A propos du livre

À propos de l'auteur

Margaret Bruce, Christopher M. Moore, Grete Birtwistle

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2015
• Langue: anglais
• ISBN 10: 1138171085
• ISBN 13: 9781138171084
• Reliure: Relié
• Nombre de pages: 280
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible