Social Entrepreneurship for Development - Couverture souple

Brindle, Margaret

Couverture souple

ISBN 10 : 1138181781 ISBN 13 : 9781138181786

Editeur : Routledge, 2017

Synopsis

This book presents a fresh approach to poverty alleviation by bridging the fields of international development and social entrepreneurship. The authors present a six-step model for developing an IP business positioning strategy that allows developing country producers to position themselves better as owners of retail brands in foreign market countries.

A propos du livre

À propos de l'auteur

Margaret Brindle is director of education at Light Years IP in Washington DC, USA. She has held tenured professor roles at George Mason University and Carnegie Mellon University.

Ron Layton is founder and CEO of Light Years IP. He has 40 years' experience working in intellectual property and international development.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138181781
• ISBN 13: 9781138181786
• Reliure: Broché
• Nombre de pages: 304
• Éditeur: Layton Ron
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible