Foundations of Marketing Thought: The Influence of the German Historical School - Couverture rigide

Jones, D.G. Brian; Tadajewski, Mark

Couverture rigide

ISBN 10 : 1138181803 ISBN 13 : 9781138181809

Editeur : Routledge, 2017

Synopsis

This book analyses the influence of the German Historical School on institutional economists who pioneered the study of marketing in America and Britain during the late 19^th and early 20^th centuries. Drawing from extensive archival materials, it documents the early intellectual genealogy of marketing science and traces how early American and British economists borrowed from German scholars to study and teach marketing.

Challenging traditional assumptions, this book provides an authoritative new narrative of the origins of marketing thought and will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history.

A propos du livre

À propos de l?auteur

D.G. Brian Jones is the founding Editor of the Journal of Historical Research in Marketing and co-editor of the Routledge Studies in the History of Marketing. His research focuses on the history of marketing thought and has been published widely.

Mark Tadajewski is the Editor of the Journal of Marketing Management, an Associate Editor of the Journal of Historical Research in Marketing, the co-editor of the Routledge Studies in Critical Marketing and the Routledge Studies in the History of Marketing series.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• ISBN 10: 1138181803
• ISBN 13: 9781138181809
• Reliure: Relié
• Langue: anglais
• Nombre de pages: 228