Articles liés à Qualitative Research in Digital Environments

Qualitative Research in Digital Environments - Couverture souple

Caliandro, Alessandro; Gandini, Alessandro

 
9781138188693: Qualitative Research in Digital Environments
Couverture souple
ISBN 10 : 1138188697 ISBN 13 : 9781138188693
Editeur : Routledge, 2016

Synopsis

This book offers a toolkit of methods and technologies to undertake qualitative research on digital spaces. Unlike commonly used traditional methodological strategies, which are 'retrofitted' to digital spaces, Qualitative Research in Digital Environments offers researchers a set of 'digitally native' tools that are designed for online social environments.

Thanks to a broad range of cases including Louis Vuitton, YouTube and the concept of 'hipsterism', this text illustrates the practical applications of techniques and tools over the most popular social media environments.

This book will be a valuable guide to qualitative research for marketing students, researchers and practitioners, as well as a central reference point for tutors in the growing field of Digital Sociology.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Alessandro Caliandro is a Lecturer in Branding and Digital Media at the School of Media and Performing Arts, Middlesex University London, UK.

Alessandro Gandini is a Lecturer in Digital Media Management and Innovation at the Department of Digital Humanities, King's College London, UK.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2016
Langue
anglais
ISBN 10 
1138188697
ISBN 13 
9781138188693
Reliure
Broché
Numéro d'édition
1
Nombre de pages
240
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

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Gro?ostheim
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Allemagne