Flying Off Course - Couverture souple

Doganis, Rigas

Couverture souple

ISBN 10 : 1138224243 ISBN 13 : 9781138224247

Editeur : Routledge, 2019

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This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce.

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� propos de l?auteur

Rigas Doganis is a former airline chief executive and was a non-executive director of both easyJet and South African Airways. He has worked as an aviation consultant and adviser to numerous airlines, governments, banks, the European Commission, the United Nations and the World Bank. He was also Professor and Head of the Air Transport Department at Cranfield University, UK.

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�diteur: Routledge
Date d'�dition: 2019
Langue: anglais
ISBN 10: 1138224243
ISBN 13: 9781138224247
Reliure: Broch�
Num�ro d'�dition: 5
Nombre de pages: 358
Coordonn�es du fabricant: Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Allemagne

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9781138224230: Flying Off Course: Airline Economics and Marketing

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ISBN 10 : 1138224235 ISBN 13 : 9781138224230
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Flying Off Course: Airline Economics and Marketing

Doganis, Rigas

Edit� par Routledge, 2019

ISBN 10 : 1138224243 ISBN 13 : 9781138224247

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Etat : Very Good. 1780057356. 5/29/2026 12:22:36 PM. N� de r�f. du vendeur U9781138224247

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Flying Off Course: Airline Economics and Marketing

Doganis, Rigas

Edit� par Routledge, 2019

ISBN 10 : 1138224243 ISBN 13 : 9781138224247

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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N� de r�f. du vendeur GOR012444451

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Flying Off Course : Airline Economics and Marketing

Doganis, Rigas

Edit� par Routledge, 2019

ISBN 10 : 1138224243 ISBN 13 : 9781138224247

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Etat : New. N� de r�f. du vendeur 33174256-n

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Flying Off Course (Paperback)

Rigas Doganis

Edit� par Taylor & Francis Ltd, London, 2019

ISBN 10 : 1138224243 ISBN 13 : 9781138224247

Neuf Paperback

Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis

�valuation du vendeur 5 sur 5 �toiles

Paperback. Etat : new. Paperback. Aviation is one of the most widely talked about industries in the global economy and yet airlines continue to present an enigma. Between 2010 and 2018 the global airline industry experienced its longest period of sustained profitability; however, huge global profits hid a darker side. Many airlines made inadequate profits or serious losses while others collapsed entirely. This fifth edition of Flying Off Course explains why.Written by leading industry expert, Rigas Doganis, this book is an indispensable guide to the inner workings of this exciting industry. Providing a complete, practical introduction to the fundamentals of airline economics and marketing, it explores the structure of the market, the nature of airline costs, issues around pricing and demand, and the latest developments in e-commerce. Vibrant examples are drawn from passenger, charter and freight airlines to provide a dynamic view of the entire industry. This completely updated edition also explores the sweeping changes that have affected airlines in recent years. It includes much new material on airline alliances, long-haul low-cost airlines, new pricing policies and ancillary revenues in order to present a compelling account of the current state of the airline industry.Offering a practical approach and peppered with real examples, this book will be valuable to anyone new to the airline industry as well as those wishing to gain a wider insight into its operations and economics. For undergraduate or postgraduate students in transport studies, tourism and business the book provides a unique insider's view into the workings of this exciting industry. This fifth edition of Flying Off Course provides a complete, practical introduction to the fundamentals of airline economics and marketing, exploring the structure of the market, the nature of airline costs, pricing and demand, and the latest developments in e-commerce. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N� de r�f. du vendeur 9781138224247

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