Articles liés à Transformations of Retailing in Europe after 1945

Transformations of Retailing in Europe after 1945 - Couverture souple

Langer, Lydia

 
9781138261273: Transformations of Retailing in Europe after 1945

Synopsis

The volume focuses on processes of transformation in the retail business in several European countries mainly during the second half of the 20th Century. After World War II, structures, practices and the culture of retailing in most West European countries went through a period of rapid change. The post-war economic boom, the emergence of a mass consumer society, and the adaptation of innovations which already had been implemented in the USA during the interwar period, revolutionized the world of getting and spending.

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À propos de l'auteur

Ralph Jessen is Professor of Modern History and Lydia Langer was formerly a Research Fellow, both at the University of Cologne, Germany.

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