Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity - Couverture rigide

 
9781138281349: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity
Couverture rigide
ISBN 10 : 1138281344 ISBN 13 : 9781138281349
Editeur : Routledge, 2018

Synopsis

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

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À propos de l?auteur

Diana Ingenhoff is a professor of organizational and strategic communication at the Department of communication and media research (DCM) and Vice-Dean of the Faculty of Economics and Social Sciences both at the University of Fribourg (Switzerland).

Candace White is a professor in School of Advertising and Public Relations at the University of Tennessee. She teaches international public relations and intercultural communication.

Alexander Buhmann is an assistant professor in the Department of Communication and Culture at BI Norwegian Business School, co-director of the BI Centre for Corporate Communication.

Spiro Kiousis is a professor of public relations and Executive Associate Dean for the College of Journalism and Communications at the University of Florida.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138281344
ISBN 13 
9781138281349
Reliure
Relié
Nombre de pages
334
Éditeur
Ingenhoff Diana, White Candace, Buhmann Alexander, Kiousis Spiro
Coordonnées du fabricant
Routledge
https://www.routledge-ny.com/

Stockst?dter Str. 20
Gro?ostheim
Bayern
Allemagne

Autres éditions populaires du même titre

9781138281356: Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Edition présentée

ISBN 10 :  1138281352 ISBN 13 :  9781138281356
Editeur : Routledge, 2018
Couverture souple