Political Campaign Communication - Couverture souple

Powell, Larry; Cowart, Joseph

Couverture souple

ISBN 10 : 113829182X ISBN 13 : 9781138291829

Editeur : Routledge, 2017

Synopsis

Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

A propos du livre

À propos de l'auteur

Larry Powell is professor of Communication at the University of Alabama at Birmingham (UAB).

Joseph Cowart is a retired political consultant.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 113829182X
• ISBN 13: 9781138291829
• Reliure: Broché
• Numéro d'édition: 3
• Nombre de pages: 402
• Coordonnées du fabricant: non disponible
• Personne responsable: GPSR Kontakt; gpsr@libri.de; ; Europaallee 1; Bad Hersfeld; 36244; Allemagne