Public Relations and Individuality: Fate, Influence and Autonomy - Couverture rigide

Moore, Simon

Couverture rigide

ISBN 10 : 1138294330 ISBN 13 : 9781138294332

Editeur : Routledge, 2018

Synopsis

Our individuality is partly shaped by encounters with the external world so it is inconceivable that we are unaffected by the planned management of public communications which manages much of our external experience. Exploring one of the most important mediators between organizations and individual encounters - public relations (PR) - is long overdue. By developing new ways to create and connect with us as members of particular target audiences, has it changed our interior existence by altering perceptions of the world outside ourselves?

PR's massive impact on groups, society or organizations is rightly explored, but its immense influence on our individuality is neglected. In an age where new media makes deepening connections to individuals, the relationship of PR to individuality is one of the field's most profoundly important issues. This provocative book will assist scholars and advanced students in PR and communication research to develop a clear, structured, disciplined understanding of this phenomenon and its implications.

A propos du livre

À propos de l'auteur

Simon Moore is Senior Lecturer at Bentley College, USA where he specializes in public affairs, issues and risk management, crisis planning, developing new business proposals and environmental communication. He has published, presented and consulted in Britain, Canada and the United States and is the author of several books.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1138294330
• ISBN 13: 9781138294332
• Reliure: Relié
• Nombre de pages: 152
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible