Articles liés à Relationship Marketing in the Digital Age

Relationship Marketing in the Digital Age - Couverture rigide

Livre 18 sur 60: Routledge Studies in Marketing

Palmatier, Robert; Steinhoff, Lena

 
9781138310025: Relationship Marketing in the Digital Age
Couverture rigide
ISBN 10 : 1138310026 ISBN 13 : 9781138310025
Editeur : Routledge, 2019

Synopsis

this book provides a comprehensive overview of the state-of-the-art of relationship marketing, offering fruitful insights to marketing scholars and practitioners. In three sections, readers learn how to engineer effective customer-company relationships.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Robert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington. He founded and serves as the global research director of the Sales & Marketing Strategy Institute, a global organization focused on linking business and academics for knowledge.

Lena Steinhoff is Assistant Professor of Service Management at the Institute for Marketing and Service Research at the University of Rostock in Germany. She is also an affiliated faculty of the Center for Sales and Marketing Strategy at the Foster School of Business at the University of Washington.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2019
Langue
anglais
ISBN 10 
1138310026
ISBN 13 
9781138310025
Reliure
Relié
Nombre de pages
264
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

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