Synopsis
Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Jaywant Singh is Professor of Marketing at Southampton Business School, University of Southampton, UK.
Benedetta Crisafulli is Senior Lecturer in Marketing at Birkbeck, University of London, UK.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Brands and Consumers : A Research Overview
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Brands and Consumers
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Taylor and Francis, 2022
ISBN 10 : 1138326895
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Brands and Consumers : A Research Overview
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ISBN 10 : 1138326895
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Brands and Consumers
Edité par
Taylor and Francis, 2022
ISBN 10 : 1138326895
ISBN 13 : 9781138326897
Neuf
Couverture rigide
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BRANDS & CONSUMERS
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Brands and Consumers
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Taylor and Francis Ltd, GB, 2022
ISBN 10 : 1138326895
ISBN 13 : 9781138326897
Neuf
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Vendeur : Rarewaves.com USA, London, LONDO, Royaume-Uni
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Hardback. Etat : New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. N° de réf. du vendeur LU-9781138326897
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Brands and Consumers (Hardcover)
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Taylor & Francis Ltd, London, 2022
ISBN 10 : 1138326895
ISBN 13 : 9781138326897
Neuf
Couverture rigide
Vendeur : Grand Eagle Retail, Bensenville, IL, Etats-Unis
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Hardcover. Etat : new. Hardcover. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. Brand management is firmly established as a core business and marketing activity, whilst the study of how consumers react to brands is evolving globally. This shortform book provides a premium research overview of these core business topics as a platform for future research and practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. N° de réf. du vendeur 9781138326897
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Brands and Consumers : A Research Overview
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Brands and Consumers: A Research Overview (State of the Art in Business Research)
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Brands and Consumers
Edité par
Taylor and Francis Ltd, GB, 2022
ISBN 10 : 1138326895
ISBN 13 : 9781138326897
Neuf
Couverture rigide
Vendeur : Rarewaves USA, OSWEGO, IL, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardback. Etat : New. Brand management is firmly established as a core business and marketing activity. The research evidence on how consumers react to branding, however, is in constant evolution globally. This short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting as a catalyst for advancing future research and informing business practice.The book fills a gap created by prior volumes on branding that, although well- illustrated and explained, have often approached the subject in somewhat uncritical manner. The book represents a timely compendium on popular topics in branding and aims to be a valuable addition to knowledge in branding. The book focuses on reviewing research in branding and brand management, and proposes areas for expanding research in the field. Recognising the diversity of research in branding, the authors of this book, as active branding researchers, attempt to discuss the limitations of current research and provide insights for future explorations.The book will be of interest and a resource for academic researchers, branding practitioners, business students and policymakers who view branding as an evidence-oriented discipline. N° de réf. du vendeur LU-9781138326897
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