The Internationalisation of Retailing in Asia - Couverture souple

Couverture souple

ISBN 10 : 1138362158 ISBN 13 : 9781138362154

Editeur : Routledge, 2018

Synopsis

European retailers have successfully internationalised their activities in Europe but have been less successful in North America. American retailers have been successful in their home market but less so in Europe. The major European and American retailers are now entering Asia and competing directly with each other in a substantive way fort he first time. These Western retailers, using modern managerial methods, are entering markets typified by more traditional managerial approaches. Western managerial cultures and values are interfacing with Asian ones. The results of these moves are new stresses for Asian retail structures that bring a new dynamism to Asian retailing. The contributions in this book explore the conflicts and benefits that arise as retailing in Asia becomes internationalised. The contributions are provided by experts in retail research from across Asia and for the first time in depth analyses are provided of the ways that Western retailers are provoking change in Asia. The book results form a seminar held at the University of Marketing and Distribution Sciences, Kobe, in November 2001 under the auspices of Society for Asian Research in Distribution. Scholars from across the region presented research results of their analyses of the New Commerce now appearing in Asia.

A propos du livre

À propos de l?auteur

John Dawson is Emeritus Professor of Marketing at the University of Edinburgh

Masao Mukoyama is Professor of Retailing at the University of Marketing and Distribution Sciences, Kobe, Japan

Sang Chul Choi is Professor of Distribution and Marketing at Kansai University, Japan

Roy Larke is a Senior Lecturer in Marketing at Waikato University, New Zealand

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1138362158
• ISBN 13: 9781138362154
• Reliure: Broché
• Nombre de pages: 240
• Éditeur: Chul Choi Sang
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne