Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy - Couverture rigide

Travis, David; Hodgson, Philip

 
9781138365353: Think Like a UX Researcher: How to Observe Users, Influence Design, and Shape Business Strategy
Couverture rigide
ISBN 10 : 1138365351 ISBN 13 : 9781138365353
Editeur : CRC Press, 2019

Synopsis

Think Like a UX Researcher will challenge your preconceptions about user experience (UX) research and encourage you to think beyond the obvious. You'll discover how to plan and conduct UX research, analyze data, persuade teams to take action on the results and build a career in UX. The book will help you take a more strategic view of product design so you can focus on optimizing the user's experience. UX Researchers, Designers, Project Managers, Scrum Masters, Business Analysts and Marketing Managers will find tools, inspiration and ideas to rejuvenate their thinking, inspire their team and improve their craft.

Key Features

  • A dive-in-anywhere book that offers practical advice and topical examples.
  • Thought triggers, exercises and scenarios to test your knowledge of UX research.
  • Workshop ideas to build a development team's UX maturity.
  • War stories from seasoned researchers to show you how UX research methods can be tailored to your own organization.

    • Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

    À propos de l?auteur

    David Travis has been carrying out ethnographic field research and running product usability tests since 1989. He has published three books on user　experience and over 30,000 students have taken his face-to-face and online training courses. He has a PhD in Experimental Psychology.　

    Philip Hodgson has been a UX researcher for over 25 years. His work has influenced design for the US, European and Asian markets, for everything　from banking software and medical devices to store displays, packaging and even baby care products. He has a PhD in Experimental Psychology.

    Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

    Éditeur
    CRC Press
    Date d'édition
    2019
    Langue
    anglais
    ISBN 10 
    1138365351
    ISBN 13 
    9781138365353
    Reliure
    Relié
    Nombre de pages
    294
    Coordonnées du fabricant
    non disponible
    Personne responsable
    non disponible

    Autres éditions populaires du même titre

    9781138365292: Think Like a UX Researcher

    Edition présentée

    ISBN 10 :  1138365297 ISBN 13 :  9781138365292
    Editeur : Routledge, 2019
    Couverture souple