Marketing and the Customer Value Chain: Integrating Marketing and Supply Chain Management - Couverture rigide

Fotiadis, Thomas; Folinas, Dimitris; Vasileiou, Konstantinos; Konstantoglou, Aggeliki

Couverture rigide

ISBN 10 : 1138394475 ISBN 13 : 9781138394476

Editeur : Routledge, 2022

Synopsis

This book offers a systemic approach to the integration of Marketing and Supply Chain Management. It examines the strategic connections between supply chain and operations management and marketing by focusing on the factors that constitute the extended marketing mix, including product, price, promotion, people and processes.

A propos du livre

À propos de l'auteur

Thomas Fotiadis is Associate Professor of Marketing and Director of the Marketing Laboratory, Department of Production and Management Engineering, Polytechnic School, Democritus University of Thrace, Greece.

Dimitris Folinas is Professor in the Department of Logistics at the Technological Educational Institute of Central Macedonia, Greece.

Konstantinos Vasileiou is Assistant Professor of Pharmaceutical Marketing in the Department of Pharmacy at the University of Patras, Greece.

Aggeliki Konstantoglou has a PhD in Industrial Marketing from the Democritus University of Thrace, Greece.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2022
• Langue: anglais
• ISBN 10: 1138394475
• ISBN 13: 9781138394476
• Reliure: Relié
• Nombre de pages: 340
• Coordonnées du fabricant: non disponible
• Personne responsable: gpsr@libri.de; gpsr@libri.de; ; Friedensallee 273; Hamburg; 22763; Allemagne