Corporate Social Performance in Emerging Markets - Couverture rigide

Lakatos, Zsófia

Couverture rigide

ISBN 10 : 1138414697 ISBN 13 : 9781138414693

Editeur : Routledge, 2017

Synopsis

When it comes to perceptions of what is a sustainable economy and how it may be realised, companies expanding into Central and Eastern European markets face the challenge of diverse people, attitudes and history. Corporate Social Performance in Emerging Markets provides an effective tool for companies to help them engage in CSR activities and become a responsible company in CEE countries such as Poland, Hungary, the Czech Republic, Slovakia, Croatia and Slovenia. It does this by enabling them to focus on the difference of stakeholders and their attitudes to those of Western Europe. The author, Zsófia Lakatos, provides a review of the major differences between the various CEE countries, supported by interview research from leading executives in some of the blue-chip companies already operating in the region.

A propos du livre

À propos de l'auteur

ZsÃ3fia Lakatos is Managing Director of Hill + Knowlton, Hungary and Vice-President of the Hungarian PR Association.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138414697
• ISBN 13: 9781138414693
• Reliure: Relié
• Nombre de pages: 160
• Coordonnées du fabricant: Routledge; https://www.routledge-ny.com/; ; Stockst?dter Str. 20; Gro?ostheim; Bayern; Allemagne