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Customer and Business Analytics: Applied Datmining for Business Decision Making Using R - Couverture rigide
Synopsis
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R explains and demonstrates, via the accompanying open-source software, how advanced analytical tools can address various business problems. It also gives insight into some of the challenges faced when deploying these tools. Extensively classroom-tested, the text is ideal for students in customer and business analytics or applied data mining as well as professionals in small- to medium-sized organizations.
The book offers an intuitive understanding of how different analytics algorithms work. Where necessary, the authors explain the underlying mathematics in an accessible manner. Each technique presented includes a detailed tutorial that enables hands-on experience with real data. The authors also discuss issues often encountered in applied data mining projects and present the CRISP-DM process model as a practical framework for organizing these projects.
Showing how data mining can improve the performance of organizations, this book and its R-based software provide the skills and tools needed to successfully develop advanced analytics capabilities.
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À propos de l?auteur
Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong Kong, Shanghai, Portugal, and Germany. His research tackles questions of customer and competitor behavior in retailing and media industries.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Edition internationale
CUSTOMER AND BUSINESS ANALYTICS
Edité par
Chapman and Hall/CRC, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture souple
Vendeur : Romtrade Corp., STERLING HEIGHTS, MI, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. N° de réf. du vendeur ABNR-6205
Quantité disponible : 5 disponible(s)
Edition internationale
CUSTOMER AND BUSINESS ANALYTICS
Edité par
Chapman and Hall/CRC, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture souple
Vendeur : Basi6 International, Irving, TX, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. N° de réf. du vendeur ABEJUNE24-81248
Quantité disponible : 20 disponible(s)
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Edité par
Chapman and Hall/CRC 2017-07-03, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture rigide
Vendeur : Chiron Media, Wallingford, Royaume-Uni
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Hardcover. Etat : New. N° de réf. du vendeur 6666-TNFPD-9781138416512
Quantité disponible : 5 disponible(s)
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Putler, D: Customer and Business Analytics
impression à la demandeVendeur : moluna, Greven, Allemagne
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Gebunden. Etat : New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Dr. Daniel S. Putler is a Data Artisan in Residence at Alteryx, a business intelligence/analytics software company. Dr. Robert E. Krider is a professor of marketing in the Beedie School of Business at Simon Fraser University. He has also taught in Hong K. N° de réf. du vendeur 595400939
Quantité disponible : Plus de 20 disponibles
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Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Edité par
Chapman and Hall/CRC, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture rigide
Vendeur : Majestic Books, Hounslow, Royaume-Uni
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Etat : New. N° de réf. du vendeur 384034594
Quantité disponible : 3 disponible(s)
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Customer and Business Analytics: Applied Datmining for Business Decision Making Using R
Edité par
Taylor & Francis, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture rigide
Vendeur : Revaluation Books, Exeter, Royaume-Uni
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Hardcover. Etat : Brand New. 316 pages. 9.69x6.85x0.41 inches. In Stock. N° de réf. du vendeur __1138416517
Quantité disponible : 1 disponible(s)
Image d'archives
Customer and Business Analytics: Applied Data Mining for Business Decision Making Using R
Edité par
Chapman and Hall/CRC, 2017
ISBN 10 : 1138416517
ISBN 13 : 9781138416512
Neuf
Couverture rigide
Vendeur : Biblios, Frankfurt am main, HESSE, Allemagne
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Etat : New. N° de réf. du vendeur 18378820855
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