Focus Groups - Couverture rigide

Langford, Joe; McDonagh, Deana

Couverture rigide

ISBN 10 : 1138423289 ISBN 13 : 9781138423282

Editeur : CRC Press, 2023

Synopsis

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for effective product and system development. This approach offers one way in which such needs may be elicited.
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional to the undergraduate student, Focus Groups: Supporting Effective Product Development is written for ergonomists, designers and anyone running product related focus groups or involved in product research.

A propos du livre

À propos de l'auteur

Langford, Joe

Détails de l'édition

• Éditeur: CRC Press
• Date d'édition: 2023
• Langue: anglais
• ISBN 10: 1138423289
• ISBN 13: 9781138423282
• Reliure: Relié
• Numéro d'édition: 1
• Nombre de pages: 240
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible