Creative Thinking and Brainstorming - Couverture rigide

Rawlinson, J. Geoffrey

Couverture rigide

ISBN 10 : 1138433624 ISBN 13 : 9781138433625

Editeur : Routledge, 2017

Synopsis

Brainstorming is probably the best known of all the techniques available for creative problem solving. This book, by one of the worlds foremost exponents of brainstorming, begins by identifying the barriers to creative thinking and showing how they can be removed. It goes on to set out systematic procedures for organizing effective brainstorming sessions, for evaluating the ideas produced, and for introducing the brainstorming approach into an organization. This is a highly practical book, illustrated throughout by examples drawn from the author's experience with nearly eight hundred groups of managers in four continents.

A propos du livre

À propos de l?auteur

After working in the chemical industry, J Geoffrey Rawlinson spent twenty-five years with PA International as a management consultant. He is now a freelance writer and lecturer specialising in brainstorming and creativity.

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138433624
• ISBN 13: 9781138433625
• Reliure: Relié
• Nombre de pages: 144
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible