E-commerce Usability: Tools and Techniques to Perfect the On-line Experience - Couverture rigide

Travis, David

 
9781138440418: E-commerce Usability: Tools and Techniques to Perfect the On-line Experience

Synopsis

Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.

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À propos de l?auteur

David Travis

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Autres éditions populaires du même titre

9780415258340: E-Commerce Usability

Edition présentée

ISBN 10 :  0415258340 ISBN 13 :  9780415258340
Editeur : CRC Press, 2002
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