Advalue - Couverture rigide

Couverture rigide

ISBN 10 : 1138441104 ISBN 13 : 9781138441101

Editeur : Routledge, 2017

Synopsis

Advalue is organised into four sections, according to where the advertising effect is to be seen: Company value effects Business performance effects Customer effects Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.

A propos du livre

À propos de l'auteur

Leslie Butterfield

Détails de l'édition

• Éditeur: Routledge
• Date d'édition: 2017
• Langue: anglais
• ISBN 10: 1138441104
• ISBN 13: 9781138441101
• Reliure: Relié
• Nombre de pages: 256
• Éditeur: Butterfield Leslie
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible