Software Evangelism and the Rhetoric of Morality - Couverture souple

Livre 25 sur 48: Routledge Studies in Rhetoric and Communication

Maher, Jennifer Helene

 
9781138549050: Software Evangelism and the Rhetoric of Morality

Synopsis

Examining the layers of meaning encoded in software and the rhetoric surrounding it, this book visits the intersections between software, morality, and politics. Maher argues that software evangelism (a rhetorical practice that aims to convert software developers and users from one platform to another), like its religious counterpart, must be understood as constructing moral and political values that extend well beyond the boundaries of the development culture. Demonstrating how software evangelisms exert a transformative force on the world, this book highlights the importance of rhetoric in even the most seemingly a-rhetorical of technical endeavors and foregrounds the need for rhetorical literacy in the digital age.

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À propos de l?auteur

Jennifer Helene Maher is Associate Professor in the Department of English at the University of Maryland, Baltimore County, USA.

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Autres éditions populaires du même titre

9780415704243: Software Evangelism and the Rhetoric of Morality

Edition présentée

ISBN 10 :  0415704243 ISBN 13 :  9780415704243
Editeur : Routledge, 2015
Couverture rigide