Redefining Innovation: Embracing the 80-80 Rule to Ignite Growth in the Biopharmaceutical Industry - Couverture rigide

Kansal, Ruchin; Huth, Jeff

Couverture rigide

ISBN 10 : 1138581046 ISBN 13 : 9781138581043

Editeur : CRC Press, 2018

Synopsis

Most people marvel at the level of innovation demonstrated by the biopharmaceutical industry in bringing new products to the market – especially in the past 20 years. However, there is a crisis looming in the industry that should be a concern to all of us who take for granted the constant pace at which new treatments, and increasingly cures, have emerged from the laboratories of current sector incumbents. In the book, we examine the evolution of the biopharmaceutical industry to understand how it became what we term a "unicorn industry" with a unique, US-centered business model that has led to multiple blockbuster products (aka, unicorns) year after year. We explore how past success has created perceived barriers to innovation diversification beyond the chemical or biological-based biopharmaceutical product, and highlight the warning signs of the industry’s decline. We define a potential pathway for transforming the industry’s business model by broadening the definition, sources, and enablers of innovation beyond the traditional biopharmaceutical product. We introduce and advocate for the 80-80 Rule - "Being 80% confident that you will only be 80% right the first time should feel normal." The 80-80 Rule is a theme that emphasizes speed and willingness to embrace uncertainty and overcome internal barriers to change. It sets the standard for redefining innovation as a platform to reignite growth of the biopharmaceutical industry.

A propos du livre

À propos de l'auteur

Ruchin Kansal, Jeff Huth

Détails de l'édition

• Éditeur: CRC Press
• Date d'édition: 2018
• Langue: anglais
• ISBN 10: 1138581046
• ISBN 13: 9781138581043
• Reliure: Relié
• Nombre de pages: 189
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible