Articles liés à Destination Marketing

Destination Marketing - Couverture souple

 
9781138592254: Destination Marketing
Couverture souple
ISBN 10 : 1138592250 ISBN 13 : 9781138592254
Editeur : Routledge, 2018

Synopsis

This book advances the current literature on destination marketing by using innovative up-to-date case studies from a wide geographical representation. The contributors examine new methods and marketing approaches used within the field through a combination of theoretical and practical approaches. With discussions of topics including image, branding, attractions and competitiveness, the chapters in this volume offer new insight into contemporary developments such as medical tourism, Islamic tourism and film-induced tourism. Presenting detailed findings and a range of methodologies, ranging from surveys to travel writings and ethnography, this book will be of interest to students, scholars and practitioners in the fields of tourism and marketing.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Metin Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Dokuz Eylul University, Turkey.

Nazmi Kozak is Professor of Tourism in the School of Tourism and Hospitality Management, Anadolu University, Turkey.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138592250
ISBN 13 
9781138592254
Reliure
Broché
Nombre de pages
212
Éditeur
Kozak Metin, Kozak Nazmi
Coordonnées du fabricant
BOOKS etc..
cs@booksetc.co.uk

BOOKS etc.
Aldershot
Royaume-Uni
Personne responsable
gpsr@libri.de
gpsr@libri.de

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