Pricing Analytics - Couverture souple

Paczkowski, Walter R.

 
9781138623934: Pricing Analytics
Couverture souple
ISBN 10 : 1138623938 ISBN 13 : 9781138623934
Editeur : Routledge, 2018

Synopsis

The theme of this book is simple. The price - the number someone puts on a product to help consumers decide to buy that product - comes from data. Specifically, itcomes from statistically modeling the data.

This book gives the reader the statistical modeling tools needed to get the number to put on a product. But statistical modeling is not done in a vacuum. Economic and statistical principles and theory conjointly provide the background and framework for the models. Therefore, this book emphasizes two interlocking components of modeling: economic theory and statistical principles.

The economic theory component is sufficient to provide understanding of the basic principles for pricing, especially about elasticities, which measure the effects of pricing on key business metrics. Elasticity estimation is the goal of statistical modeling, so attention is paid to the concept and implications of elasticities.

The statistical modeling component is advanced and detailed covering choice (conjoint, discrete choice, MaxDiff) and sales data modeling. Experimental design principles, model estimation approaches, and analysis methods are discussed and developed for choice models. Regression fundamentals have been developed for sales model specification and estimation and expanded for latent class analysis.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Walter R. Paczkowski, Ph.D., worked at AT&T, AT&T Bell Labs, and AT&T Labs. He founded Data Analytics Corp., a statistical consulting company, in 2001. Dr. Paczkowski is also a part- time lecturer of economics at Rutgers University. He published Market Data Analysis Using JMP in 2016.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Routledge
Date d'édition
2018
Langue
anglais
ISBN 10 
1138623938
ISBN 13 
9781138623934
Reliure
Broché
Numéro d'édition
1
Nombre de pages
338
Coordonnées du fabricant
non disponible
Personne responsable
gpsr@libri.de
gpsr@libri.de

Europaallee 1
Bad Hersfeld
36244
Allemagne

Autres éditions populaires du même titre

9781138036758: Pricing Analytics: Models and Advanced Quantitative Techniques for Product Pricing

Edition présentée

ISBN 10 :  1138036757 ISBN 13 :  9781138036758
Editeur : Routledge, 2018
Couverture rigide